Use this free calculator to work out your ideal day rate as a UK photographer. By factoring in your annual business costs, desired salary, and realistic working days, you can set pricing that is both competitive and sustainable.
Your day rate should cover both your business expenses and your personal income. Many photographers underestimate how many days are actually billable each year.
Day rates vary depending on experience and niche. As a rough guide:
How many billable days should a photographer have?
Typically 80–120 days per year.
Why is my calculated rate so high?
You may be underestimating non-billable time.
Should I charge hourly or daily?
Day rates are standard in most UK photography markets.
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